Sprouties Primarna funkcija: Blagovna znamka – avtor Studio Matte

Delo Sprouties Primarna funkcija: Blagovna znamka avtorja Studio Matte je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2026

Sprouties Primarna funkcija: Blagovna znamka

avtor/ica: Studio Matte

Naročnik: Studio Matte

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Dizajn

O dizajnu Sprouties Primarna funkcija: Blagovna znamka

Besedilo knjige: Sprouties je blagovna znamka mačje trave od kmetije do mačke, ki temelji na dostavnem modelu, osredotočenem na hranilno gostoto in preglednost dobavne verige. Je prva blagovna znamka, ki v Združenih arabskih emiratih ponuja svežo, gurmansko mačjo travo. Vizualna identiteta se oddaljuje od tradicionalnih klišejev industrije hišnih ljubljenčkov in uporablja koncept naravne razkošnosti, ki združuje globoke zelene odtenke z izbranimi kremnimi barvami in prilagojenim logotipom. V črki i je skrita ikona mačke. Osrednji element projekta je dvonamenska embalaža: perforiran strukturni ovoj, ki se po odprtju spremeni v minimalističen okrasni predmet za sodobne interierje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Sprouties Primarna funkcija: Blagovna znamka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Sprouties Primarna funkcija: Blagovna znamka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Sprouties Primarna funkcija: Blagovna znamka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimenzije in embalaža: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Oznake: pet, cat, wellness, premium, natural, feline, grass
Proizvodna tehnologija: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Oblikovalski izziv: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Raziskave: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiracija: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Trajanje projekta: 6 months, France and UAE
Potek delovanja: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Člani ekipe: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk