Serpentine Seasons Animirani video – avtor Leijing Zhou

Delo Serpentine Seasons Animirani video avtorja Leijing Zhou je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Generativno, algoritemsko, parametrično in z UI podprto oblikovanje.

ŽeleznaGenerativno· 2025

Serpentine Seasons Animirani video

avtor/ica: Leijing Zhou

Naročnik: Zhejiang University

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Generativno

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Preverite status nagrade za #172658

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Barve

Dizajn

O dizajnu Serpentine Seasons Animirani video

Kačji letni časi je animirani video, ustvarjen z umetno inteligenco. Delo znova pripoveduje kitajsko legendo o Beli kači skozi 24 sončnih mesecev, tradicionalni sistem za označevanje leta. Vsak del šestminutnega videa je povezan z enim sončnim mesecem, prizori pa se spreminjajo, ko se letni časi premikajo naprej. Podobe so bile ustvarjene s pretvorbo besedila v video in prenosom slogov, kar ohranja vzhodni vizualni slog. Kačji letni časi prikazuje, kako lahko umetna inteligenca predstavi kulturno dediščino skozi digitalno pripovedovanje zgodb.

Priznanje

O nagradi Železna nagrada A' Design Award

Serpentine Seasons Animirani video je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Serpentine Seasons Animirani video se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Serpentine Seasons Animirani video zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This AI-generated video integrates the legendary White Snake with the 24 Solar Terms, creating a unique fusion of Chinese mythology and traditional timekeeping. Utilizing advanced AI visual synthesis, the design captures the poetic rhythm of nature, presenting dynamic seasonal transitions through the lens of folklore. Its innovation lies in blending cultural heritage with cutting-edge technology, offering an immersive and visually stunning interpretation of time and transformation.
Dimenzije in embalaža: This is a digital video project with no physical dimensions. It is optimized for standard video display formats, including 4K resolution. The video duration is approximately 6 minutes, with each section aligning with a specific Solar Term, seamlessly transitioning between them. The project utilizes AI-driven video generation, ensuring smooth integration of the cultural narrative and seasonal shifts, tailored for presentation on digital platforms and multimedia exhibitions.
Oznake: AIGC, White Snake, 24 Solar Terms, Chinese culture, folklore, generative art, digital storytelling, seasonal transitions, style transfer, cultural innovation
Proizvodna tehnologija: We adopt the technologies of Text-to-Video and Style Transfer to ensure that the images not only possess Eastern aesthetics but also conform to the characteristics of the solar terms. The AI tools we use include Midjourney (text-to-image) and runway (image-to-video), among others.
Oblikovalski izziv: The main challenge lay in blending traditional cultural narratives with cutting-edge AI technology. Balancing the integrity of the White Snake legend with the technical demands of AI-driven storytelling required careful cultural research and innovative thinking. External challenges included limited AI tools capable of translating the complexity of seasonal transitions into a cohesive narrative, while internal obstacles involved aligning the visual and emotional tone of the project with the original folklore’s themes of love and transformation.
Raziskave: Type of Research: Design Research
Research Objectives: To explore how AI can be used to reimagine traditional folklore in a contemporary digital medium.
Methodology: A combination of AI video generation, style transfer, and cultural analysis was employed to develop the design.
Data Collection and Research Tools: AI modeling software, video editing tools, and cultural research databases.
Participants or Experiments: The research involved collaboration with digital artists and AI specialists.
Results: A seamless integration of traditional folklore with modern AI technology, creating an immersive digital experience.
Insights and Impacts: The project demonstrates the potential of AI in preserving and transforming cultural heritage in innovative ways, with implications for the future of digital storytelling and design.
Effect in Real-Life Phenomena: The project contributes to the discourse on digital culture and the role of AI in cultural preservation, impacting both artistic practices and public engagement with folklore.
Inspiracija: Inspired by the legend of the White Snake and the 24 Solar Terms, this project seeks to explore the intersection of mythology, nature, and time. Drawing from traditional Chinese philosophy, it visualizes seasonal transformations through AI-generated imagery, merging folklore with technology. Rooted in research on computational creativity and cultural storytelling, this work reinterprets ancient narratives using modern digital techniques, offering a novel perspective on tradition and innovation.
Trajanje projekta: The project started in October 2024 in China and finished in March 2025 in China.
Potek delovanja: The video flows in a nonlinear narrative, where the White Snake interacts with the changing seasons represented by the 24 Solar Terms. As the seasons progress, the environment adapts, with the character's emotions and actions shifting in response to the natural world. The interaction between AI and cultural symbols enhances the depth of storytelling, offering viewers an evolving experience where each transition aligns with the thematic shifts of the Solar Terms.
Člani ekipe: Xiaotong Guan
Leijing Zhou
Xinmiao Shen
Xiaofei Gong
Menghan Li
Jinjie Li
Qianyi Wang
Zihan Zhang