Button Blessings Oblikovanje blagovne znamke – avtor Chih-Chiao Yu

Delo Button Blessings Oblikovanje blagovne znamke avtorja Chih-Chiao Yu je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Button Blessings Oblikovanje blagovne znamke

avtor/ica: Chih-Chiao Yu

Naročnik: Button Blessings

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #172388

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Button Blessings Oblikovanje blagovne znamke

S povezovanjem oblikovanja gumbov s tradicionalno templjiško kulturo ta zasnova vnaša sodobno estetiko in vdihuje novo življenje starodavnim božanstvom. Vsak gumb simbolizira zaščito, blagoslove in vero ter mlajšim generacijam omogoča dostop do duhovnosti v njihovem vsakdanjem življenju. Z ustvarjalno embalažo in pripovedovanjem zgodb te zasnove predstavljajo tako nosilce kulture kot tudi modne izraze, ki brezhibno združujejo tradicijo s sodobnostjo in revitalizirajo templjiško kulturo v sodobni družbi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Button Blessings Oblikovanje blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Button Blessings Oblikovanje blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Button Blessings Oblikovanje blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: "Button Blessings" integrates button design with temple culture, serving not only a functional purpose but also symbolizing protection and connection, reflecting the essence of traditional faith. Through refined visual storytelling, it reinterprets deities with a contemporary aesthetic, resonating with younger generations. The design incorporates unique packaging and publications, offering a modern perspective on faith while fostering cultural continuity.
Dimenzije in embalaža: Button Size 40mm x 40mm,Poster Size 594mm × 841mm,Box Size 28mm × 20mm × 6mm
Oznake: Button Design, Temple Culture, Traditional Heritage, Booklet Design, Young Generation, Modern Aesthetics, Taiwanese Identity, Cultural Products, Tradition & Innovation, Faith in Design
Proizvodna tehnologija: This design incorporates warm materials like wood, rice beads, yarn, and embroidery. Laser-engraved patterns on wood draw inspiration from deity attire, while the dragon-scale bookbinding symbolizes faith. Wrapped in a scroll, it emphasizes tradition. The wooden sliding box, inspired by temple architecture, merges traditional craftsmanship with modern aesthetics. Inside, button sets, booklets, and cards rest in smooth wood, reinforcing the cultural narrative.
Oblikovalski izziv: The challenge was making temple culture relevant to young people through buttons, merging tradition with modern aesthetics. We balanced cultural symbolism with contemporary appeal while ensuring precision in wood engraving, embroidery, and beadwork. Limited access to historical records and traditional techniques required careful adaptation. Additionally, designing a packaging system that felt both authentic and functional added complexity to the process.
Raziskave: This research explores how buttons can serve as a bridge between traditional temple culture and modern life. The study aimed to understand young people's perceptions of temple traditions and their willingness to engage with cultural symbols. Using surveys and interviews, data was collected from individuals interested in design and cultural heritage. Findings revealed that tactile, personal objects enhance emotional connection. This insight guided the use of wood, embroidery, and beading to create a warm, intimate interaction with the design.
Inspiracija: As younger generations drift from temple culture, preserving its history and faith becomes increasingly challenging. Drawing from the connection between "temples × buttons," we see buttons as symbols of bonding and connection, reflecting the emotional essence of faith. Through design, we create cultural products that blend seamlessly into daily life, making tradition more accessible and engaging for modern audiences.
Trajanje projekta: The project started in July 2024 in Taiwan and was completed in April 2025 in New Taipei City.
Potek delovanja: This design blends modern aesthetics with traditional culture, allowing users to engage with heritage in a contemporary way. The button set and booklet invite exploration of the deities' meanings while forming a personal connection. The wooden packaging opens smoothly, revealing the items and offering a tactile experience. This fusion of tradition and modern visuals sparks emotional connections, making it appealing to younger generations.
Člani ekipe: Chih-Chiao Yu
Yu-Ting Hsu
Jie-Ling Chen
Tzu-Heng Tang
Zasluge za slike: Photographer:Tzu-Heng Tang
Illustrator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen
Layout Designer:Tzu-Heng Tang
Content Creator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
Copy Editor:Yu-Ting Hsu
Theme Structure:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang