Te Po And Te Ao Marama Posebna izdaja 21 – avtor Kyra Clarke

Delo Te Po And Te Ao Marama Posebna izdaja 21 avtorja Kyra Clarke je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

SrebrnaTisk· 2025

Te Po And Te Ao Marama Posebna izdaja 21

avtor/ica: Kyra Clarke

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Tisk

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Dizajn

O dizajnu Te Po And Te Ao Marama Posebna izdaja 21

Threaded Ed.21 konceptualno temelji na vidiku Te Ao Māori z kulturnimi in sodelovalnimi okvirji, ki sledijo tikanga Māori (maorskim običajnim praksam) in Mātauranga Māori Kawa (maorskemu znanju in protokolu). Struktura in navigacijski sistem Threaded Ed. 21 temeljita na pesmi Waiata Ko te Pu ter vključujeta vizualne, razširjene in zvočne oblikovalske namige za sporočanje večplastne začetne zgodbe.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Te Po And Te Ao Marama Posebna izdaja 21 je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Te Po And Te Ao Marama Posebna izdaja 21 se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Te Po And Te Ao Marama Posebna izdaja 21 je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol).
The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
Visual motif and colour are signifiers for the metamorphosis of time and space, of the realm of Te Kore (darkness) – which operates as the Z-fold cover and binds Te Po (the night realms) and Te Ao Marama (coming into the light), connecting them metaphorically and physically.
Dimenzije in embalaža: Size: 210mm (w) x 270mm (h) x 20mm (d)
150 page publication

Embellishments
Z-Fold Cover: Foil, PMS 876
Cover: PMS 640, PMS 376
Section 1: PMS 640, PMS 376

Paper Stock
Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours)
Cover: Freelife Cento Extra White 350gsm
Section 1: Arena White Rough 140gsm
Section 2: Arena Natural Smooth 140gsm
Section 3: Arena Natural Bulk 140gsm
Section 4: Arena White Smooth 140gsm
Section 5: Arena Natural Rough 140gsm
Oznake: Te Ao Maori, Publication, Augmented Reality
Proizvodna tehnologija: Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
Oblikovalski izziv: The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice. Threaded magazine is a practitioner-focused international design publication, published in Aotearoa New Zealand.
Raziskave: A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
Inspiracija: Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection.
In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection.
Trajanje projekta: Project started: January 10 2021
Project completed/launched in Auckland / New Zealand: May 25 2022
Potek delovanja: QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
Člani ekipe: Design Director: Kyra Clarke
Creative Director: Fiona Grieve
Associate Editors: George Hajian and David Conventon
Guest Contributors:
Ataria Gibbons
Karyn Gibbons
Tepora Kauwhata
Kawiti Waetford
Jesse Waetford
Guest Sound Artist: Maree Sheehan
Guest Illustrator/ AR Designer: Tatiana Tavares
Guest Photographer: Marcos Steagall
Research Assistant: Aakifa Chida
Featured Designers:
ĀKAU, Aotearoa
Alexis Neal, Aotearoa
Alistair McCready, Aotearoa
Curative, Aotearoa
Derek Yates, UK
Henrik Drescher, USA
James Goggin, Aotearoa
Jeremy Tankard, UK
Katie Kerr, Aotearoa
Michael Worthington, USA
Naïma Ben Ayed, UK
Shivani Parasnis, USA
Studio FM Milano, Italy
Tatiana Tavares, Aotearoa
The Panty Bag Collective, Aotearoa
Wing Yee Wu, USA