Espada Selvagem Vizualna identiteta – avtor Pedro Panetto

Delo Espada Selvagem Vizualna identiteta avtorja Pedro Panetto je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Espada Selvagem Vizualna identiteta

avtor/ica: Pedro Panetto

Naročnik: Pedro Panetto

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #170535

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Dizajn

O dizajnu Espada Selvagem Vizualna identiteta

Espada Selvagem je vizualna identiteta za klub srednjeveškega mečevanja v Braziliji. Oblikovanje je navdihnjeno z živalmi iz starodavne heraldike, ponovno interpretiranimi na sodoben način. Izbran je bil jaguar, saj je ta žival avtohtona v Braziliji ter simbolizira hitrost, energijo in tekmovalnost. Pike jaguarja so oblikovane iz krogov, ki prav tako ustvarjajo občutek gibanja. Risba sledi razmerju zlatega reza. Simbol je izdelan v vektorski obliki, tako da je identiteto mogoče uporabiti na uniformah, našitkih, knjigah, medaljah, zastavah in družbenih omrežjih v številnih velikostih.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Espada Selvagem Vizualna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Espada Selvagem Vizualna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Espada Selvagem Vizualna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimenzije in embalaža: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Oznake: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Proizvodna tehnologija: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Oblikovalski izziv: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Raziskave: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiracija: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Trajanje projekta: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Potek delovanja: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.