Restbase Oblikovanje logotipa in celostne grafične podobe – avtor Sxdesign

Delo Restbase Oblikovanje logotipa in celostne grafične podobe avtorja Sxdesign je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Restbase Oblikovanje logotipa in celostne grafične podobe

avtor/ica: Sxdesign

Naročnik: RestBase

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #169962

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Dizajn

O dizajnu Restbase Oblikovanje logotipa in celostne grafične podobe

Restbase je logotip in celostna grafična podoba, ustvarjena za blagovno znamko, osredotočeno na počitek in regeneracijo. Besedna znamka združuje serifne in linearne (sans serif) oblike črk z namerno vrzeljo, ki uravnoteži stabilnost in pretočnost. Monogram RB, izpeljan iz besedne znamke, se razširi v kotne okvirne vzorce. Topli oranžni toni so združeni s črno-belo fotografijo, kar izraža tako energijo kot mirnost. Tisk je izveden z visokokakovostnimi metodami na recikliranih podlagah. Celostna podoba predstavlja počitek kot aktivno in disciplinirano prakso, ne kot pasivno brezdelje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Restbase Oblikovanje logotipa in celostne grafične podobe je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Restbase Oblikovanje logotipa in celostne grafične podobe se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Restbase Oblikovanje logotipa in celostne grafične podobe sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimenzije in embalaža: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Oznake: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Proizvodna tehnologija: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Oblikovalski izziv: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Raziskave: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiracija: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Trajanje projekta: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Potek delovanja: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patenti: sxdesign
Člani ekipe: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Zasluge za slike: sxdesign