Grovehood Collective Oblikovanje blagovne znamke – avtor Cansu Dagbagli Ferreira

Delo Grovehood Collective Oblikovanje blagovne znamke avtorja Cansu Dagbagli Ferreira je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2025

Grovehood Collective Oblikovanje blagovne znamke

avtor/ica: Cansu Dagbagli Ferreira

Naročnik: Cansu Dagbagli Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

56,036

Potrjeni dobitnik nagrade

Preverite status nagrade za #168860

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Grovehood Collective Oblikovanje blagovne znamke

Grovehood Collective sodeluje z okoljsko prijaznimi butičnimi kmetijami pri ustvarjanju transparentne blagovne znamke ekstra deviškega oljčnega olja na Nizozemskem. Vizualna identiteta uravnoveša tradicijo in sodobnost ter poudarja pristnost in sledljivost. Etiketa, inspirirana z vintage slogom, s po meri izrezanimi detajli in prefinjeno tipografijo odraža mojstrstvo in prikazuje vse podrobnosti o izvoru oljk. Simbol oljke z orbitami počasti predanost družinskih kmetij, katerih svet se vrti okoli tega sadu, medtem ko zemeljska barvna paleta poudarja naravno poreklo produkta in oblikuje celovit sistem embalaže.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Grovehood Collective Oblikovanje blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Grovehood Collective Oblikovanje blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Grovehood Collective Oblikovanje blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimenzije in embalaža: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Oznake: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Proizvodna tehnologija: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Oblikovalski izziv: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Raziskave: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiracija: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Trajanje projekta: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Potek delovanja: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.