Onshore Roasters Primarna funkcija: Blagovno znamčenje – avtor Cansu Dagbagli Ferreira

Delo Onshore Roasters Primarna funkcija: Blagovno znamčenje avtorja Cansu Dagbagli Ferreira je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2025

Onshore Roasters Primarna funkcija: Blagovno znamčenje

avtor/ica: Cansu Dagbagli Ferreira

Naročnik: Cansu Dagbagli Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Onshore Roasters Primarna funkcija: Blagovno znamčenje

Besedilo knjige: Identiteta blagovne znamke Onshore Roasters odraža harmonijo razkošja, narave in trajnosti. Logotip združuje kavno zrno, sončne žarke in valove ter uteleša ritual popolnega jutra na morju. Skrbno izbrana zemeljska barvna paleta in embalaža iz recikliranega papirja krepita zavezanost blagovne znamke eleganci in okolju prijaznim vrednotam. Navdihnjena z jadralskim življenjskim slogom, oblikovanje uravnoteža preprostost in prefinjenost ter ustvarja brezhibno povezavo med kakovostno kavo in odprtimi vodami.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Onshore Roasters Primarna funkcija: Blagovno znamčenje je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Onshore Roasters Primarna funkcija: Blagovno znamčenje se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Onshore Roasters Primarna funkcija: Blagovno znamčenje je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Dimenzije in embalaža: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Oznake: coffee, yacht, sea, logo design, branding, packaging
Proizvodna tehnologija: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Oblikovalski izziv: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Raziskave: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Inspiracija: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Trajanje projekta: From September 2023 to March 2024
France
Potek delovanja: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.