Urbaner Strategija blagovne znamke, oblikovanje embalaže – avtor Deeeep Creative Lab

Delo Urbaner Strategija blagovne znamke, oblikovanje embalaže avtorja Deeeep Creative Lab je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Meta, strateško in storitveno oblikovanje.

SrebrnaStoritev· 2025

Urbaner Strategija blagovne znamke, oblikovanje embalaže

avtor/ica: Deeeep Creative Lab

Naročnik: Deeeep Creative Lab

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Storitev

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Preverite status nagrade za #165666

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Dizajn

O dizajnu Urbaner Strategija blagovne znamke, oblikovanje embalaže

Urbaner je strategija blagovne znamke in storitev za izdelek za nego brade, ustvarjen za japonski trg. Strategija zajema načrtovanje izdelka, odzivno enostransko spletno stran, embalažo in spletno skupnost. Prirezovalnik uporablja motor in rezila iz visokoogljičnega jekla, izdelana na Japonskem, njegova kompaktna oblika pa omogoča urejanje brade kadar koli. Embalaža združuje raznoliko tipografijo s preprosto notranjo škatlo, ki pojasnjuje uporabo izdelka. Urbaner predstavlja nego kot način izražanja osebnega sloga, spletna stran pa obiskovalce vodi od prvega zanimanja do nakupa.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Urbaner Strategija blagovne znamke, oblikovanje embalaže je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Urbaner Strategija blagovne znamke, oblikovanje embalaže se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Urbaner Strategija blagovne znamke, oblikovanje embalaže je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimenzije in embalaža: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Oznake: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Proizvodna tehnologija: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Oblikovalski izziv: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Raziskave: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiracija: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Trajanje projekta: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Potek delovanja: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Člani ekipe: Deeeep Creative LAB
Zasluge za slike: Deeeep Creative LAB,URBANER,2024