Pacific Aquarium Rebrendiranje – avtor Mikayla Gao

Delo Pacific Aquarium Rebrendiranje avtorja Mikayla Gao je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2025

Pacific Aquarium Rebrendiranje

avtor/ica: Mikayla Gao

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Pacific Aquarium Rebrendiranje

Kot največji akvarij v južni Kaliforniji akvarij Pacific najbolje predstavlja bogato raznolikost Tihega oceana. Rebrendiranje je izboljšalo berljivost in prepoznavnost ter poenostavilo ime v The Pacific Aquarium. Oblikovanje vključuje tekoče oblike in pisavo po meri, ki prikličejo dinamično naravo oceana ter krepijo poslanstvo akvarija o dostopnosti, izobraževanju in varstvu narave skozi prilagodljivo, celostno vizualno identiteto.

Priznanje

O nagradi Železna nagrada A' Design Award

Pacific Aquarium Rebrendiranje je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Pacific Aquarium Rebrendiranje se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Pacific Aquarium Rebrendiranje zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Dimenzije in embalaža: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Oznake: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Proizvodna tehnologija: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Oblikovalski izziv: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Raziskave: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Inspiracija: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Trajanje projekta: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Potek delovanja: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Člani ekipe: Mikayla Gao
Zasluge za slike: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.