Albella Blagovna identiteta – avtor Elena Gamalova

Delo Albella Blagovna identiteta avtorja Elena Gamalova je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Albella Blagovna identiteta

avtor/ica: Elena Gamalova

Naročnik: Villa Albella

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #161561

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Dizajn

O dizajnu Albella Blagovna identiteta

Vizualna identiteta Ville Albella zajame dušo kulturne dediščine Toskane in hkrati zajema vizijo prostora, ki služi kot zatočišče kulture, zgodovine in enotnosti – živahno središče umetniškega izražanja, kulinaričnega odkrivanja in medkulturnega dialoga. Oblikovanje brezhibno prepleta tradicijo s sodobnostjo. Vključitev dveh cvetličnih vej simbolizira enotnost v raznolikosti, zasidrano v skupni zgodovini. Projekt presega ohranjanje dediščine in spodbuja globoko medkulturno izmenjavo ter spoštovanje, utelešajoč zavezanost spokojnosti in obogatitvi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Albella Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Albella Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Albella Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimenzije in embalaža: The size may vary because there are different types of communication materials and products.
Oznake: visual identity, villa Albella visual identity, logo, illustration
Proizvodna tehnologija: Many materials were used in the creation of the product and package.
Oblikovalski izziv: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Raziskave: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiracija: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Trajanje projekta: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Potek delovanja: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patenti: Copyrights belong to Elena Gamalova, 2023
Člani ekipe: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Zasluge za slike: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova