Cats in a Box Oblikovanje komunikacij – avtor Daniel da Hora

Delo Cats in a Box Oblikovanje komunikacij avtorja Daniel da Hora je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ŽeleznaOglaševanje· 2024

Cats in a Box Oblikovanje komunikacij

avtor/ica: Daniel da Hora

Naročnik: Adote Um Gatinho

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Oglaševanje

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Dizajn

O dizajnu Cats in a Box Oblikovanje komunikacij

Kampanja oblikovalske ekipe je domiselno združila drzne ilustracije z vedrim vzdušjem, z namenom ovreči mite o covidu-19 in spodbujati posvojitev mačk. Podprta z raziskavami je razkrila napačna prepričanja, kar je vodilo k učinkovitemu sporočanju in razvoju linije izdelkov. S svežim trženjskim pristopom in uspešnim dobrodelnim bazarjem kampanja ni le zbrala sredstev, temveč je tudi izzivala družbena prepričanja ter spodbujala bolj ozaveščeno in sočutno skupnost.

Priznanje

O nagradi Železna nagrada A' Design Award

Cats in a Box Oblikovanje komunikacij je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Cats in a Box Oblikovanje komunikacij se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Cats in a Box Oblikovanje komunikacij zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimenzije in embalaža: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Oznake: Cat, Pets, Adoption, Illustration, Color
Proizvodna tehnologija: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Oblikovalski izziv: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Raziskave: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiracija: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Trajanje projekta: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Člani ekipe: Daniel da Hora
Zasluge za slike: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.