Luliang Highland Vegetables Primarna funkcija: Blagovna znamka – avtor Tian Rui Ling Dong

Delo Luliang Highland Vegetables Primarna funkcija: Blagovna znamka avtorja Tian Rui Ling Dong je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2024

Luliang Highland Vegetables Primarna funkcija: Blagovna znamka

avtor/ica: Tian Rui Ling Dong

Naročnik: Shandong Tianrui Smart Marketing Planning Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #161048

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Dizajn

O dizajnu Luliang Highland Vegetables Primarna funkcija: Blagovna znamka

Besedilo knjige: Luliang Highland Vegetables je regionalna blagovna znamka, ustvarjena za območje gojenja visokogorske zelenjave na Kitajskem. Logotip je zgrajen okoli podobe zlate medalje, znanega simbola kakovosti in odličnosti. V vizualnem središču stoji ptica z zelenjavo v kljunu, kar je navdihnjeno z lokalnim rekom, da le ptica ve, ali je zelenjava dobra. Glavni grafični elementi so svetloba, ptice in zelenjava. Celostna podoba poudarja obsežno pridelovalno območje, ekološke načine gojenja ter neokrnjeno naravno okolje regije.

Priznanje

O nagradi Železna nagrada A' Design Award

Luliang Highland Vegetables Primarna funkcija: Blagovna znamka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Luliang Highland Vegetables Primarna funkcija: Blagovna znamka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Luliang Highland Vegetables Primarna funkcija: Blagovna znamka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Dimenzije in embalaža: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Oznake: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Proizvodna tehnologija: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Oblikovalski izziv: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Raziskave: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspiracija: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Trajanje projekta: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Potek delovanja: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Člani ekipe: Xun Gao，Yang Li
Zasluge za slike: Xun Gao，Yang Li