Seawool Projekt blagovne znamke – avtor Chungsheng Chen and Eddie Wang

Delo Seawool Projekt blagovne znamke avtorja Chungsheng Chen and Eddie Wang je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2024

Seawool Projekt blagovne znamke

avtor/ica: Chungsheng Chen and Eddie Wang

Naročnik: Tainan University of Technology/Product Design Deparment

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #160731

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Barve

Dizajn

O dizajnu Seawool Projekt blagovne znamke

Blagovna znamka, ki združuje modo in trajnostnost ter vključuje reciklirane ostrigine lupine s profesionalnimi tehnikami in slogom v vsakdanje življenje. Logotip, predstavljen v verzalkah, simbolizira duh nenehnega inoviranja, dvojna črka o pa predstavlja krožno trajnostnost, ki označuje večno obnavljanje. Celotna zasnova oddaja eleganco in predstavlja stremljenje k modi in kakovosti. Standardna pisava vključuje elemente valov in gibanja navzgor ter kaže njeno spoštovanje narave in nenehen napredek. Blagovna znamka je živahna, inovativna in vodilna tako na področju mode kot okoljskih trendov.

Priznanje

O nagradi Železna nagrada A' Design Award

Seawool Projekt blagovne znamke je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Seawool Projekt blagovne znamke se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Seawool Projekt blagovne znamke zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimenzije in embalaža: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Oznake: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Proizvodna tehnologija: The Branding project all done in Adobe Illustrator and Photoshop software.
Oblikovalski izziv: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Raziskave: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiracija: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Trajanje projekta: The Branding project commenced in Sept.2022 and concluded in May,2023.
Potek delovanja: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patenti: Trademark: Creative Tech Textile Co., Ltd.
Člani ekipe: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Zasluge za slike: All images copyright: Acdesign Associates International Co.,Ltd.