The National Gallery Vizualna identiteta – avtor Meng Chu Huang

Delo The National Gallery Vizualna identiteta avtorja Meng Chu Huang je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2024

The National Gallery Vizualna identiteta

avtor/ica: Meng Chu Huang

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu The National Gallery Vizualna identiteta

National Gallery je vizualna identiteta, ustvarjena za nacionalno umetnostno galerijo v Londonu. Identiteta nadomešča logotip, sestavljen zgolj iz tipografije, z izrazitim grafičnim znakom. Novi logotip je dvojni okvir v obliki črke L, sestavljen iz sedmih linij. Sedmih linij se navezuje na zbirko slik, ki obsega obdobje od 13. do 19. stoletja. Logotip ostaja berljiv pri minimalni širini 0,75 palca. Besedilna znamka poudarja besedo London, da bi izboljšala vidnost pri spletnih iskanjih. Namen je galerijo narediti prepoznavnejšo po vsem svetu.

Priznanje

O nagradi Železna nagrada A' Design Award

The National Gallery Vizualna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The National Gallery Vizualna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The National Gallery Vizualna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimenzije in embalaža: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Oznake: Identity Design, Meng Chu Huang, The National Gallery
Proizvodna tehnologija: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Oblikovalski izziv: Transform a typography-based logo into an iconic logo.
Raziskave: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiracija: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Trajanje projekta: This project started in Feburary 2023 and finished in May 2023.
Potek delovanja: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Člani ekipe: Meng Chu Huang
Zasluge za slike: Meng Chu Huang, 2023