China In The Classics Promocijsko grafično oblikovanje – avtor Zhou Haiwen, Che Shilong and Guo Cheng

Delo China In The Classics Promocijsko grafično oblikovanje avtorja Zhou Haiwen, Che Shilong and Guo Cheng je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

China In The Classics Promocijsko grafično oblikovanje

avtor/ica: Zhou Haiwen, Che Shilong and Guo Cheng

Naročnik: China Global Television Network Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #159836

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Dizajn

O dizajnu China In The Classics Promocijsko grafično oblikovanje

Kitajska v klasikih je promocijsko grafično oblikovanje, ustvarjeno za televizijski program o starodavnih kitajskih klasikih. Osrednji motiv oblikovanja so knjige. Uporabljene so referen ce na starodavne knjige Vzhoda in Zahoda, vključno s kitajskimi bambusovimi ploščicami, knjigami vezanimi z nitko, pergamentnimi zvitki in trdo vezanimi knjigami. Te oblike so dekonstruirane in preoblikovane v preproste vizualne simbole. Naslovi desetih klasičnih del so združeni s kitajsko kaligrafijo. Darilna škatla je izdelana iz posebnega papirja s taktilnim učinkom. Oblikovanje ljudem različnih kulturnih ozadij pomaga razumeti kitajske knjige in zgodbe.

Priznanje

O nagradi Bronasta nagrada A' Design Award

China In The Classics Promocijsko grafično oblikovanje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od China In The Classics Promocijsko grafično oblikovanje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. China In The Classics Promocijsko grafično oblikovanje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimenzije in embalaža: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Oznake: China, Classics, Heritage, Culture, Creativity
Proizvodna tehnologija: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Oblikovalski izziv: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Raziskave: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiracija: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Trajanje projekta: The project started in 2022 in China, and is still promoted and distributed.
Potek delovanja: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Člani ekipe: Zhou Haiwen, Che Shilong, Guo Cheng
Zasluge za slike: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng