Dreavita Mental Wellness Oblikovanje blagovne znamke – avtor Cansu Dagbagli Ferreira

Delo Dreavita Mental Wellness Oblikovanje blagovne znamke avtorja Cansu Dagbagli Ferreira je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Dreavita Mental Wellness Oblikovanje blagovne znamke

avtor/ica: Cansu Dagbagli Ferreira

Naročnik: Cansu Dagbagli Ferreira

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #158644

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Dizajn

O dizajnu Dreavita Mental Wellness Oblikovanje blagovne znamke

Dreavita je napredna in vključujoča blagovna znamka za dobro počutje. Vizualna identiteta je bila zasnovana tako, da je občutljiva, spoštljiva in premišljena ter odraža vključujoč značaj blagovne znamke. Koncept je nastal iz ideje o moči narave in nosi ime Preprostost, ki navdihuje odpornost. Ker vzorci narave namigujejo na doslednost, moč in rast, si oblikovanje blagovne znamke prizadeva prenesti ta sporočila skozi afirmacije in minimalistični pristop k oblikovanju. Ilustracije so osredotočene na vzorce narave in prikazujejo, kako ponavljanje in odpornost vodita do uspeha v življenju.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Dreavita Mental Wellness Oblikovanje blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Dreavita Mental Wellness Oblikovanje blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Dreavita Mental Wellness Oblikovanje blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimenzije in embalaža: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Oznake: wellness, mental, health, psychology, identity, inclusive, community, nature
Proizvodna tehnologija: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Oblikovalski izziv: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Raziskave: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiracija: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Trajanje projekta: 2 months, 2023, United States and France
Potek delovanja: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery