Heu 70th Anniversary Logotip in sistem vizualne identitete – avtor Li Tiebin

Delo Heu 70th Anniversary Logotip in sistem vizualne identitete avtorja Li Tiebin je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2024

Heu 70th Anniversary Logotip in sistem vizualne identitete

avtor/ica: Li Tiebin

Naročnik: Harbin Engineering University

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Heu 70th Anniversary Logotip in sistem vizualne identitete

Ta zasnova uspešno prikazuje 70-letno razvojno zgodovino šole. S študijo podatkov in raziskavo kampusa inovativno uporablja metodo uporabe totemov za izražanje zgodbe pripovedi. Integrira elemente zgodovinske kulture šole in tehnologije znanstvenega raziskovanja. Slike so poenostavljene v simbole in preurejene za posredovanje sporočila. V kombinaciji z valovitimi črtami tvori slovesen logotip 70, kar povečuje berljivost v oblikovalski komunikaciji. Svetu predstavlja edinstven čar šole in njene izjemne dosežke.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Heu 70th Anniversary Logotip in sistem vizualne identitete je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Heu 70th Anniversary Logotip in sistem vizualne identitete se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Heu 70th Anniversary Logotip in sistem vizualne identitete je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimenzije in embalaža: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Oznake: Logo, Visual Identity, Brand, Anniversary Celebration, University
Proizvodna tehnologija: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Oblikovalski izziv: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Raziskave: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiracija: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Trajanje projekta: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Potek delovanja: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Člani ekipe: Li Tiebin
Zasluge za slike: Li Tiebin, 2022.