Albamon Z Blagovna identiteta – avtor Jobkorea

Delo Albamon Z Blagovna identiteta avtorja Jobkorea je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Albamon Z Blagovna identiteta

avtor/ica: Jobkorea

Naročnik: Albamon Z

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #156820

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Albamon Z Blagovna identiteta

Albamon Z je blagovna identiteta za južnokorejsko spletno platformo za zaposlovanje za delo s krajšim delovnim časom. Identiteta vključuje poševni logotip, simbol zastave, maskoto in živahno barvno paleto, ki jo vodi oranžna barva. Poševni logotip izraža preprostost, intuitivnost in natančnost pri hitrem ujemanju z delovnimi mesti. Simbol zastave je navdihnjen z zastavicami avtomobilskih dirk in namiguje na hitro zagotavljanje zaposlitve. Maskota predstavlja hitro dostavo novic o zaposlovanju. Zasnova je namenjena generaciji Z. Platforma povezuje delodajalce in iskalce zaposlitve s pomočjo obvestil v klepetu in analize z umetno inteligenco.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Albamon Z Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Albamon Z Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Albamon Z Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Albamon Z, a prominent South Korean online recruitment service, specializes in part-time job listings, offering a user-friendly interface for seamless employer-job seeker connections. Prioritizing swift and efficient job matching, the platform utilizes notification chat and artificial intelligence analysis. The distinctive Z-shaped flag serves as a symbol of the brand's dedication to successful job matching service and empowering Generation Z (born between 1997-2012).
Dimenzije in embalaža: Albamon Z targets Generation Z, considering their tech-savvy, socially conscious, and flexible nature. Key technological properties include a user-friendly interface, AI based talent recommendation, visually appealing design, instant messaging for quick communication, personalized contents with customized job recommendations, and location-based job listings for reduced commute time and costs. These aspects align with Generation Z's preferences.
Oznake: Albamon Z, Part-time job, Recruitment platform, Generation Z
Proizvodna tehnologija: Albamon Z, an online recruitment platform specializing in part-time jobs, prioritizes software development, server infrastructure, and database management, utilizing programming languages, web development frameworks, and cloud computing services. The platform integrates artificial intelligence and machine learning for efficient job matching and user interactions. Our Generation Z-focused brand identity features a slanted logotype, a symbolic flag, a friendly mascot, and a vibrant color palette.
Oblikovalski izziv: Designing elements for our brand essence that resonate with Gen-Z was the project's main challenge. The slanted logotype embodies values in quick job-matching: simplicity, intuitiveness, and accuracy. The flag symbol, inspired by car race flags, signifies swift job securing and victory. The mascot personifies our key feature—swift recruitment news delivery. The color palette, led by the primary color orange, embodies success and joy, aligning seamlessly with Generation Z's preferences.
Raziskave: A user survey identified key challenges for part-time job seekers and recruiters, highlighting difficulties in swiftly hiring candidates meeting criteria and obtaining personalized search results. Albamon Z responds by enhancing employment opportunities, fostering local community development, supporting career growth, and making a positive economic impact. Leveraging AI analysis, the platform offers targeted talent recommendations and personalized services to address these challenges.
Inspiracija: Albamon Z emerged to tackle challenges in time-consuming hiring processes for job seekers and recruiters. It provides solutions for efficient and flexible hiring, including quick and targeted hiring, optimized advertising, access to a diverse talent pool, and efficient skill-job matching. In summary, Albamon Z improves the job market's flexibility, efficiency, and accessibility, specifically addressing the very needs of part-time job seekers and businesses with temporary staffing requirements.
Trajanje projekta: This project started in March 2023 in Seoul, finished in November 2023, and was launched in December 2023 in Seoul, South Korea.
Potek delovanja: Albamon Z incentivizes job success with branded goods, promoting part-time opportunities. Merchandise, like coffee mugs and tote bags, serves practical use. Branded work apparel (T-shirts, hats, aprons, name tags) enhances employer branding. Training materials and industry guides support workers' skill development. Recognition gifts (certificates, gift cards) express appreciation. Albamon Z's merchandise reinforces its message, championing part-time employment and career growth.
Člani ekipe: Creative Director: Taiyoon Lee
Brand Strategist: Siyeun Hwang, Hyojung Cho
Brand Designer: Hyojung Cho
Video Motion Graphic Designer: Eunjin Choi, Hyojung Cho
Zasluge za slike: JOBKOREA