CDU Hamburg Blagovna identiteta – avtor Politikwerft Designagentur

Delo CDU Hamburg Blagovna identiteta avtorja Politikwerft Designagentur je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2024

CDU Hamburg Blagovna identiteta

avtor/ica: Politikwerft Designagentur

Naročnik: CDU Hamburg

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

15,322

Potrjeni dobitnik nagrade

Preverite status nagrade za #153650

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu CDU Hamburg Blagovna identiteta

Knjižno besedilo: CDU Hamburg je blagovna identiteta, razvita za regionalno politično stranko v Hamburgu, Nemčija. Identiteta temelji na modularni strukturi, ki podpira enoten vizualni jezik na tiskanih in digitalnih medijih. Besedna in figurativna znamka združuje črke CDU s simbolom Hamburga, gradom s tremi stolpi in dvema zvezdama, na temno modri krožni nosilni površini. Figurativna znamka se uporablja tudi samostojno, nosilno površino pa je mogoče zapolniti s slikami in barvami. Za vse organizacijske enote so bile ustvarjene odzivne spletne strani.

Priznanje

O nagradi Železna nagrada A' Design Award

CDU Hamburg Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od CDU Hamburg Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si CDU Hamburg Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimenzije in embalaža: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Oznake: Graphics, Illustration, Visual Communication Design, Brand Design
Proizvodna tehnologija: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Oblikovalski izziv: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Raziskave: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiracija: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Trajanje projekta: The project started in April 2022 in Hamburg and finished June 2023.
Potek delovanja: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.