Transatlantic Innovation Week Dogodkovna komunikacija – avtor Stefan Maier-Wimmer

Delo Transatlantic Innovation Week Dogodkovna komunikacija avtorja Stefan Maier-Wimmer je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ŽeleznaOglaševanje· 2024

Transatlantic Innovation Week Dogodkovna komunikacija

avtor/ica: Stefan Maier-Wimmer

Naročnik: U.S. Konsulat München

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Oglaševanje

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Barve

Dizajn

O dizajnu Transatlantic Innovation Week Dogodkovna komunikacija

Transatlantski teden inovacij, ki ga organizirajo ameriško veleposlaništvo in vseh pet generalnih konzolatov, je večdnevni dogodek, osredotočen na nemško-ameriško partnerstvo in njegovo široko inovativno moč. Pod letošnjim geslom ustvarjalnost brez meja so bili za partnerje dogodka zasnovani napovednik dogodka, ciljna stran in celoten komplet orodij za družbene medije. Ključni vizual dogodka združuje geslo z idejo partnerstva kot osrednje sporočilo.

Priznanje

O nagradi Železna nagrada A' Design Award

Transatlantic Innovation Week Dogodkovna komunikacija je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Transatlantic Innovation Week Dogodkovna komunikacija se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Transatlantic Innovation Week Dogodkovna komunikacija zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Oznake: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Proizvodna tehnologija: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Oblikovalski izziv: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Inspiracija: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Trajanje projekta: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Potek delovanja: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Člani ekipe: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht