Jingting Mountain Scenic Area Blagovna identiteta – avtor Zhejiang Gongshang University

Delo Jingting Mountain Scenic Area Blagovna identiteta avtorja Zhejiang Gongshang University je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Jingting Mountain Scenic Area Blagovna identiteta

avtor/ica: Zhejiang Gongshang University

Naročnik: Anhui · Jingting Mountain Scenic Area

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #152983

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jingting Mountain Scenic Area Blagovna identiteta

Scenično območje Jingting Mountain je blagovna identiteta, ustvarjena za pomembno naravno znamenitost in nacionalni gozdni park v provinci Anhui na Kitajskem. Identiteta temelji na ideji kulturnega raziskovanja skozi slikarstvo, tako da se obisk počuti kot sprehod skozi slikovni zvitek. Gorski razgledi, oblike paviljonov, mirni oblaki, divje žerjave ter lokalni beli žganje in zeleni čaj so vpeti v grafični jezik. Šest pomožnih grafičnih elementov podpira osrednji znak in jih je mogoče uporabiti v številnih okoliščinah. Zasnova nadomešča prejšnjo podobo z ozkim dosegom in je primerna za digitalne medije.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Jingting Mountain Scenic Area Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Jingting Mountain Scenic Area Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Jingting Mountain Scenic Area Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimenzije in embalaža: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Oznake: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Proizvodna tehnologija: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Raziskave: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiracija: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Trajanje projekta: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Člani ekipe: Designer: Kan Zhao