Remaking Art Blagovna identiteta – avtor Meng Shenhui

Delo Remaking Art Blagovna identiteta avtorja Meng Shenhui je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2024

Remaking Art Blagovna identiteta

avtor/ica: Meng Shenhui

Naročnik: Shenzhen Chengmei Culture Communication Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

147,007

Potrjeni dobitnik nagrade

Preverite status nagrade za #152015

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Remaking Art Blagovna identiteta

Remaking Art je blagovna identiteta, ustvarjena za podjetje za kulturno komunikacijo. Logotip združuje začetni črki R in A v simetričen znak, povezan s črtami, ki spominjajo na odsev v vodi. Vodoravna črta spominja na tehtnico in je ohranjena iz prejšnjega logotipa, da izraža poštenost in integriteto. Vizualni sistem uporablja črte za razdelitev tiskanih materialov, embalaže in notranjih postavitev, tako da se enak videz ohranja v različnih velikostih in materialih. Oblikovanje izraža simetrijo, povezanost in prenovo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Remaking Art Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Remaking Art Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Remaking Art Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimenzije in embalaža: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Oznake: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Proizvodna tehnologija: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Oblikovalski izziv: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Raziskave: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiracija: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Trajanje projekta: The project started in January 2022 and was completed in Shenzhen in May 2022
Potek delovanja: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Zasluge za slike: Copyright：CM Design