Shan Yi Zasnova blagovne identitete – avtor Wu Fangbo and Liu Beibei

Delo Shan Yi Zasnova blagovne identitete avtorja Wu Fangbo and Liu Beibei je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2023

Shan Yi Zasnova blagovne identitete

avtor/ica: Wu Fangbo and Liu Beibei

Naročnik: Shan Yi

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

15,990

Potrjeni dobitnik nagrade

Preverite status nagrade za #149564

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shan Yi Zasnova blagovne identitete

Shan Yi je blagovna identiteta, zasnovana za podjetje pametnih tehnologij, ki deluje na področju kmetijstva. Logotip uporablja obliko ščita kot vizualni okvir, ki nakazuje zaščito in trajnost. Znotraj ščita sta črki S in Y zamaknjeni in povezani, kar se nanaša na ime blagovne znamke ter na povezavo med pametno tehnologijo in kmetijstvom. Vključeni so tudi vzorci kolesnic in klasov pšenice, ki spominjajo na jesensko žetev. Poteze so enake širine, logotip pa sledi zlatemu rezu. Znak je mogoče natisniti, všiti ali izdelati z injekcijskim brizganjem v različnih velikostih, vključno z uporabo kot emblem na vozilih.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Shan Yi Zasnova blagovne identitete je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Shan Yi Zasnova blagovne identitete se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Shan Yi Zasnova blagovne identitete sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimenzije in embalaža: It can be printed, sewed or injection molded in a variety of sizes.
Oznake: brand identity, logo, branding, smart agricultural technique
Proizvodna tehnologija: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Oblikovalski izziv: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Raziskave: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiracija: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Trajanje projekta: The project started in Beijing in December 2022 and was completed in February 2023.
Potek delovanja: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Člani ekipe: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu