Spectrum Ilustracija – avtor Arata Yokoyama

Delo Spectrum Ilustracija avtorja Arata Yokoyama je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2023

Spectrum Ilustracija

avtor/ica: Arata Yokoyama

Naročnik: Arata Yokoyama

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #144936

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Barve

Dizajn

O dizajnu Spectrum Ilustracija

Spectrum je digitalna ilustracija, ki prikazuje japonsko ulično modo v slogu japonskega animeja. Delo se izogiba fotorealizmu in uporablja žive barve na ploskovit način, ki kljub temu deluje optično naraven. Ozadje predstavlja neonske luči Tokia, oblike pa so pogumno poenostavljene za oster, ploskovit in svetleč učinek. Elementi zahodnjaškega grafičnega oblikovanja so združeni z japonsko ilustracijo likov. Spectrum je bil narisan s programom Adobe Photoshop CC. Namen dela je približati ta slog občinstvu tako znotraj kot zunaj Japonske.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Spectrum Ilustracija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Spectrum Ilustracija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Spectrum Ilustracija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimenzije in embalaža: 8000 x 5678 pixel, 400dpi, RGB
Oznake: street fashion, anime, character design, japanese illustration, vivid color
Proizvodna tehnologija: Drawing with Adobe Photoshop CC
Oblikovalski izziv: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Raziskave: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiracija: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Trajanje projekta: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Potek delovanja: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Zasluge za slike: #1: Illustrator NaBaBa, Private Work, 2020.