Super Ego Digitalna Umetnost – avtor Kutuko Studio

Delo Super Ego Digitalna Umetnost avtorja Kutuko Studio je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje.

SrebrnaRačunalniška grafika· 2023

Super Ego Digitalna Umetnost

avtor/ica: Kutuko Studio

Naročnik: Kutuko Studio SL

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Računalniška grafika

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Dizajn

O dizajnu Super Ego Digitalna Umetnost

Super Ego, umetniški projekt, ki satirizira potrošniško kulturo in vpliv družbenih medijev na ljudi. Namen projekta je kritizirati umetno hranjenje ega ljudi z všečki in sledilci na platformah družbenih medijev, kot je Instagram. Želel je ustvariti metaforično predstavitev novih superjunakov družbe, katerih življenja se vrtijo okoli pridobivanja več všečkov in sledilcev. Projekt se osredotoča na Instagram, kjer je vsaka slika, objavljena na spletu, prikazana kot predstavitev, da pritegne pozornost uporabnikov.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Super Ego Digitalna Umetnost je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Super Ego Digitalna Umetnost se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Super Ego Digitalna Umetnost je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimenzije in embalaža: 4960X7015 Pixeles, Tiff RGB
Oznake: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Proizvodna tehnologija: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Oblikovalski izziv: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Raziskave: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiracija: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Trajanje projekta: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Potek delovanja: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patenti: Kutuko Studio SL
Člani ekipe: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Zasluge za slike: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain