Mohanii Blagovna identiteta – avtor Wei Sun

Delo Mohanii Blagovna identiteta avtorja Wei Sun je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2023

Mohanii Blagovna identiteta

avtor/ica: Wei Sun

Naročnik: DOTONE Brand Design

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

44,332

Potrjeni dobitnik nagrade

Preverite status nagrade za #142914

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Mohanii Blagovna identiteta

Mohanii je blagovna identiteta, ustvarjena za modno znamko, ki izhaja iz orientalske kulture. Logotip temelji na latiničnih črkah, ki znamki dajejo preprost in mednaroden ton. Črka M je osrednji simbol in se navezuje na tuš, s čimer povezuje znak s kitajsko kaligrafijo. Serifne oblike in konturne linije so združene in na novo interpretirane. Črki M in H sta poudarjeni, medtem ko so druge črke zmanjšane, tako da nastajajo vizualne plasti. Simbol se lahko ponavlja, razstavlja in ponovno sestavlja ter se lahko uporabi na katerem koli mediju.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mohanii Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mohanii Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mohanii Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimenzije in embalaža: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Oznake: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Proizvodna tehnologija: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Oblikovalski izziv: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Raziskave: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiracija: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Trajanje projekta: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Potek delovanja: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patenti: All copyrights DOTONE Brand Design,2020
Zasluge za slike: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020