Enable Change Blagovna identiteta – avtor Squared

Delo Enable Change Blagovna identiteta avtorja Squared je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Enable Change Blagovna identiteta

avtor/ica: Squared

Naročnik: Isabelle Laporte

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #140542

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Barve

Dizajn

O dizajnu Enable Change Blagovna identiteta

Enable Change je blagovna identiteta, ustvarjena za strokovnjaka, ki se ukvarja z upravljanjem sprememb. Identiteta uporablja minimalističen pristop, pogumno kombinacijo tipografije in eno živo barvo. Simbol logotipa združuje inicialki I in L s simbolom neskončnosti, ki predstavlja vključenost. Pisave so bile izbrane tako, da odražajo spremembo, z oblikami, ki se razvijajo, in tekočimi prehodi med debelimi in tankimi potezami. Barvna paleta je zmanjšana, grafski slog pa je ploščat. Zasnova in razvoj sta trajala približno dva meseca leta 2021.

Priznanje

O nagradi Železna nagrada A' Design Award

Enable Change Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Enable Change Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Enable Change Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Oznake: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Proizvodna tehnologija: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Oblikovalski izziv: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Raziskave: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiracija: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Trajanje projekta: The design and development of this brand identity took around 2 months in 2021.
Potek delovanja: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Člani ekipe: Creative Director - Yana Okoliyska