Joy of Playing Blagovna identiteta – avtor Squared

Delo Joy of Playing Blagovna identiteta avtorja Squared je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

Joy of Playing Blagovna identiteta

avtor/ica: Squared

Naročnik: Balin

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

15,918

Potrjeni dobitnik nagrade

Preverite status nagrade za #140424

Odkrijte zdaj Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Joy of Playing Blagovna identiteta

Veselje do igre je blagovna identiteta, ustvarjena za podjetje Balin, ki izdeluje igrače za otroke. Identiteta zajema logotip, elemente blagovne znamke, embalažo ter barve in oblike igrač in likov. Vizualni jezik je minimalističen, s preprostimi oblikami, omejeno barvno paleto in akvarelnimi ilustracijami. Vsak lik igrače ima svoje ime in zgodbo, kar otrokom pomaga vzpostaviti čustveno povezavo. Izbrani materiali vključujejo les, vezan les, papir, organski bombaž ter barve na vodni in rastlinski osnovi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Joy of Playing Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Joy of Playing Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Joy of Playing Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Oznake: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Proizvodna tehnologija: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Oblikovalski izziv: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Raziskave: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiracija: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Trajanje projekta: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Potek delovanja: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Člani ekipe: Creative Director - Yana Okoliyska