LoveAmme TailorMade Pro 2 Prsna Črpalka – avtor Duane Lye Dun Wei

Delo LoveAmme TailorMade Pro 2 Prsna Črpalka avtorja Duane Lye Dun Wei je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje digitalnih in elektronskih naprav.

ŽeleznaZabavna elektronika· 2022

LoveAmme TailorMade Pro 2 Prsna Črpalka

avtor/ica: Duane Lye Dun Wei

Naročnik: Kim Hin Innovation Labs

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Zabavna elektronika

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Dizajn

O dizajnu LoveAmme TailorMade Pro 2 Prsna Črpalka

TailorMade Pro 2, najmanjša bolnišnična dvojna prsna črpalka v panogi, je tiha in kompaktna, da se prilega kateri koli torbi, brez katere mati nikoli ne zapusti doma. Zasnovan je tako, da poveča količino mleka z različnimi nastavitvami sesanja in skrbi za čustvene potrebe matere med črpanjem z uporabo mehkih svetlečih luči za umiritev. Topla siva barva je izbrana, ker je spolno nevtralna in skrbi za podporno vlogo očeta pri rokovanju z osnovnimi potrebščinami dojenčka na prostem. Vsi vidiki oblikovanja od estetike do delovanja temeljijo na povratnih informacijah uporabnikov in so podprti s strokovnjaki za dojenje.

Priznanje

O nagradi Železna nagrada A' Design Award

LoveAmme TailorMade Pro 2 Prsna Črpalka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od LoveAmme TailorMade Pro 2 Prsna Črpalka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si LoveAmme TailorMade Pro 2 Prsna Črpalka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
Dimenzije in embalaža: The overall size is 128mm(W) x 102mm(D) x 62mm(H)
Oznake: LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
Proizvodna tehnologija: LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
Oblikovalski izziv: The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
Raziskave: The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
Inspiracija: Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
Trajanje projekta: The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
Potek delovanja: Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:

Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).

Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference.
Člani ekipe: Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen
Zasluge za slike: Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022