Avant Modern Cuisine Blagovna identiteta – avtor Jiawei Wu

Delo Avant Modern Cuisine Blagovna identiteta avtorja Jiawei Wu je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

Avant Modern Cuisine Blagovna identiteta

avtor/ica: Jiawei Wu

Naročnik: Jiawei Wu Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

15,986

Potrjeni dobitnik nagrade

Preverite status nagrade za #137847

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Avant Modern Cuisine Blagovna identiteta

Avant je restavracija z gurmansko ponudbo na Kitajskem. Koncept blagovne znamke izhaja iz izkušenj lastnikov v tujini in gostom ponuja edinstvene spomine, kot da so odšli na potovanje. Začne se z menijem, oblikovanim kot potni list. Po vsakem obroku gostje prejmejo prilagojeno vstopnico, oblikovano v skladu s specifično inspiracijo za vsako jed in spomini iz mest. Ta kulinarična izkušnja je postala zelo priljubljena, ko so bila potovanja ustavljena zaradi pandemije covida-19.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Avant Modern Cuisine Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Avant Modern Cuisine Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Avant Modern Cuisine Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimenzije in embalaža: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Oznake: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Proizvodna tehnologija: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Oblikovalski izziv: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Raziskave: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiracija: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Trajanje projekta: The project started in July 2020 in China and finished in March 2021.
Potek delovanja: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Člani ekipe: Jiawei Wu
Zasluge za slike: Jiawei Wu_Designer
Guanzhong Qiu_Photographer