Jing Yin Li Oblikovanje blagovne identitete – avtor Sxdesign

Delo Jing Yin Li Oblikovanje blagovne identitete avtorja Sxdesign je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

Jing Yin Li Oblikovanje blagovne identitete

avtor/ica: Sxdesign

Naročnik: Jing Yin Li

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

16,200

Potrjeni dobitnik nagrade

Preverite status nagrade za #137545

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jing Yin Li Oblikovanje blagovne identitete

Jing Yin Li je blagovna identiteta, zasnovana za znamko čiščenja in nege oblačil na kitajskem trgu. Logotip je zgrajen iz preprostih geometrijskih oblik, kvadratov in četrtinskih krogov, razporejenih v štirih vrsticah. Tri vrstice tvorijo črke J, Y in L, začetnice imena blagovne znamke. Oblike so postavljene v stabilno in simetrično razporeditev, ki nakazuje zanesljivost in trdnost. Barva blagovne znamke je uravnotežena med rdečo in vijolično ter se navezuje na tradicionalni kitajski porcelan in pohištvo iz rdečega sandalovca. Logotip ostaja razberljiv pri najmanjši velikosti 6 krat 12 milimetrov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Jing Yin Li Oblikovanje blagovne identitete je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Jing Yin Li Oblikovanje blagovne identitete se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Jing Yin Li Oblikovanje blagovne identitete sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Dimenzije in embalaža: Minimum size of logo: 6mmx12mm
Oznake: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Proizvodna tehnologija: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Oblikovalski izziv: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Raziskave: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiracija: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Trajanje projekta: July to November, 2021, at Beijing, Shenzhen
Potek delovanja: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patenti: Sxdesign
Člani ekipe: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Zasluge za slike: Sxdesign