Middle of Nowhere Primarna funkcija: Spletna stran z napako – avtor Yijia Xie

Delo Middle of Nowhere Primarna funkcija: Spletna stran z napako avtorja Yijia Xie je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje spletnih strani in spletno oblikovanje.

SrebrnaSpletno oblikovanje· 2022

Middle of Nowhere Primarna funkcija: Spletna stran z napako

avtor/ica: Yijia Xie

Naročnik: IBM Research

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Spletno oblikovanje

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Potrjeni dobitnik nagrade

Preverite status nagrade za #137451

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Middle of Nowhere Primarna funkcija: Spletna stran z napako

Besedilo knjige: Middle of Nowhere je stran z napako 404, ustvarjena za spletno mesto raziskovalne organizacije. Stran 404 se prikaže, ko zahtevana spletna stran ne obstaja, in ta zasnova ta trenutek spremeni v obisk namišljenih krajev. Prikazane pokrajine ustvarja generativna nasprotniška mreža (generative adversarial network), model strojnega učenja, ki je bil naučen na tisočih fotografijah resničnih pokrajin z vsega sveta. Rezultat so kraji, ki ne obstajajo nikjer. Stran je zgrajena kot odzivno spletno mesto, njen namen pa je izgubljenost na spletu narediti pomirjujočo in privlačno.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Middle of Nowhere Primarna funkcija: Spletna stran z napako je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Middle of Nowhere Primarna funkcija: Spletna stran z napako se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Middle of Nowhere Primarna funkcija: Spletna stran z napako je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimenzije in embalaža: Responsive website construction
Oznake: Machine Learning, Artificial intelligence, Website design, GAN
Proizvodna tehnologija: Generative adversarial network/Machine learning/UI Design
Oblikovalski izziv: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Raziskave: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiracija: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Trajanje projekta: 2021.11-2022.02 New York
Potek delovanja: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Člani ekipe: Design Lead/Art Director: Yijia Xie
Zasluge za slike: IBM Research/Yijia Xie