ZhenYue Logotip in celostna grafična podoba – avtor Guangzhou Cheung Ying Design Co. Ltd.

Delo ZhenYue Logotip in celostna grafična podoba avtorja Guangzhou Cheung Ying Design Co. Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

ZhenYue Logotip in celostna grafična podoba

avtor/ica: Guangzhou Cheung Ying Design Co. Ltd.

Naročnik: Guangzhou Cheung Ying Design Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #137424

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu ZhenYue Logotip in celostna grafična podoba

ZhenYue je logotip in celostna grafična podoba, ustvarjena za trgovca s sušenimi živili. Logotip združuje obliko tradicionalnega bambusovega sita za sušenje s tkanim vzorcem. Črke imena znamke so prepletene in povezane, tako da razporeditev spominja na sušena živila, zbrana v situ. Oranžna barva je bila izbrana kot barva znamke za izražanje tradicionalne obrti in toplote. Celostna podoba je izrisana v vektorski obliki in uporabljena na embalaži za prodajo, prodajnih mestih, spletnih trgovinah in oglaševanju. Na tiskanih izdelkih sta uporabljena zlati tisk s folijo in sitotisk.

Priznanje

O nagradi Bronasta nagrada A' Design Award

ZhenYue Logotip in celostna grafična podoba je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od ZhenYue Logotip in celostna grafična podoba se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. ZhenYue Logotip in celostna grafična podoba sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimenzije in embalaža: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Oznake: Logo, Branding, Packaging, Visual Identity, Graphic Design
Proizvodna tehnologija: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Oblikovalski izziv: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Raziskave: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiracija: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Trajanje projekta: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Potek delovanja: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Člani ekipe: Creative Director: Zhiji Dong
Designer: Lu Gu
Zasluge za slike: Guangzhou Cheung Ying Design Co., Ltd..