WWI Cultural Trail Vodnik, zemljevid – avtor Martino Spreafico

Delo WWI Cultural Trail Vodnik, zemljevid avtorja Martino Spreafico je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

ŽeleznaTisk· 2022

WWI Cultural Trail Vodnik, zemljevid

avtor/ica: Martino Spreafico

Naročnik: Emanuela Spedicato, SeTe srl

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Tisk

12,001

Potrjeni dobitnik nagrade

Preverite status nagrade za #136363

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu WWI Cultural Trail Vodnik, zemljevid

Kulturna pot 1. svetovne vojne je vodnik s zloženim zemljevidom za gorsko pot v italijanskih Alpah. Knjiga ima 94 strani in merí 185 krat 235 milimetrov. Papirni zgib na zadnji strani skriva zemljevid v merilu 1 : 25000, ki se razpre na velikost 700 krat 700 milimetrov. Osem etap poti je opisanih s podatki o dolžini, višinski razliki in času hoje. Stare fotografije, pesmi in kratka besedila obujajo spomin na prvo svetovno vojno, ki je potekala v istih gorah. Temno zelena barvna paleta in pisave v slogu pisalnega stroja pričarajo vzdušje tistega časa. Pohodniki lahko na poti nosijo le lažji zemljevid.

Priznanje

O nagradi Železna nagrada A' Design Award

WWI Cultural Trail Vodnik, zemljevid je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od WWI Cultural Trail Vodnik, zemljevid se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si WWI Cultural Trail Vodnik, zemljevid zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimenzije in embalaža: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Oznake: book, world war I, map, cultural trail
Proizvodna tehnologija: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Oblikovalski izziv: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Raziskave: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiracija: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Trajanje projekta: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Potek delovanja: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Člani ekipe: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari