Stories of Communication Oblikovanje blagovne znamke – avtor Mengyi Xie

Delo Stories of Communication Oblikovanje blagovne znamke avtorja Mengyi Xie je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

Stories of Communication Oblikovanje blagovne znamke

avtor/ica: Mengyi Xie

Naročnik: School of Communication, East China Normal University

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #136234

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Stories of Communication Oblikovanje blagovne znamke

Zgodbe o komunikaciji je celostna vizualna identiteta, zasnovana ob petnajsti obletnici univerzitetne šole za komunikologijo. Glavni logotip je geometrijska grafika, ki temelji na številki 15. Iz glavnega logotipa je bila razvita družina 100 podlogotipov. Vsak podlogotip predstavlja eno zgodbo, izum ali pobudo iz zgodovine komunikacije, od vozlanih vrvic, uporabljenih v prazgodovini, do prvega časopisa in svetovnega spleta. Podlogotipi so razporejeni v kronološkem zaporedju in uporabljeni na plakatih, vabilih, letakih, prostorskih prikazih in spominkih.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Stories of Communication Oblikovanje blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Stories of Communication Oblikovanje blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Stories of Communication Oblikovanje blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimenzije in embalaža: There were all kinds of size for the physical application products in this project.
Oznake: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Proizvodna tehnologija: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Oblikovalski izziv: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Raziskave: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiracija: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Trajanje projekta: The project was in Shanghai.
Potek delovanja: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Člani ekipe: Mengyi Xie