Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon – avtor Liubov Maximenkova

Delo Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon avtorja Liubov Maximenkova je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje mobilnih tehnologij, aplikacij in programske opreme.

BronastaMobilno· 2022

Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon

avtor/ica: Liubov Maximenkova

Naročnik: Sber

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Mobilno

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Preverite status nagrade za #134986

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Dizajn

O dizajnu Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon

Besedilo: Znanost kot čustveni trend je serija pozdravnih zaslonov, ustvarjenih leta 2021 za mobilno aplikacijo Sberbank Online. Serija je posvečena Letu znanosti in tehnologije v Rusiji. Vključene so tri teme: Podvodni svet, Skozi mikroskop in Nevronska mreža. Podvodni svet predstavlja fotografije, ki so jih posneli morski biologi. Skozi mikroskop prikazuje znane predmete, zabeležene z mikro in makro fotografijo. Nevronska mreža prikazuje slike, ustvarjene z umetno inteligenco. Cilj je združiti čustva z znanjem.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Science as an Emotional Trend Primarna funkcija: Pozdravni zaslon sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimenzije in embalaža: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Oznake: #Digital Banking, #Personalization, #Emotional Design, #app.
Proizvodna tehnologija: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Raziskave: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiracija: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Trajanje projekta: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Potek delovanja: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Člani ekipe: SberBank Online team
Zasluge za slike: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.