Mao Xin Tea House Vizualna Identiteta – avtor ChingYu Liu

Delo Mao Xin Tea House Vizualna Identiteta avtorja ChingYu Liu je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Mao Xin Tea House Vizualna Identiteta

avtor/ica: ChingYu Liu

Naročnik: BlackLiuStudio

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu Mao Xin Tea House Vizualna Identiteta

Čajnica Mao Xin naj bi izpostavila lepoto orientalskega čaja in njegove kulture. Še posebej ta čajna posebnost, ki ima dva lista na eno korenino. Ko to združijo z lokalno kulturo čaja, jo je zelo enostavno povezati s kulturo Zen, saj je veliko parcel postavljenih v krožni obliki, podobno kot japonski skalnjak.

Priznanje

O nagradi Železna nagrada A' Design Award

Mao Xin Tea House Vizualna Identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Mao Xin Tea House Vizualna Identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Mao Xin Tea House Vizualna Identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimenzije in embalaža: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Oznake: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Proizvodna tehnologija: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Oblikovalski izziv: Finding the right design to attract the attention of a younger generation of new users.
Raziskave: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiracija: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Trajanje projekta: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Potek delovanja: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Člani ekipe: ChingYu-Liu
Zasluge za slike: ChingYu-Liu, 2021.