Science is O2 Šolski učbenik – avtor Jaehun Kim

Delo Science is O2 Šolski učbenik avtorja Jaehun Kim je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje izobraževanja, učnih pripomočkov in vsebin za usposabljanje.

ZlataIzobraževanje· 2022

Science is O2 Šolski učbenik

avtor/ica: Jaehun Kim

Naročnik: Visang

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Izobraževanje

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Dizajn

O dizajnu Science is O2 Šolski učbenik

Science is O2 je serija šolskih učbenikov za naravoslovje za učence osnovnih, srednjih in višjih šol. Vsaka naslovnica vsebuje QR-kodo v obliki ključa, ki vodi do informacij o učbeniku, promocij in znanstvenih videoposnetkov. Dodatne QR-kode so nameščene ob glavnih elementih znotraj knjig in omogočajo dostop do videoposnetkov eksperimentov ter dodatnih vprašanj. Mat premaz, epoksi grafike in sijajni zaključki ustvarjajo živ, poltridimenzionalen učinek. Vogali so zaobljeni za varnejšo uporabo, digitalne povezave pa razširjajo učenje onkraj tiskane strani.

Priznanje

O nagradi Zlata nagrada A' Design Award

Science is O2 Šolski učbenik je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Science is O2 Šolski učbenik se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Science is O2 Šolski učbenik ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimenzije in embalaža: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Oznake: workbook, science, O2, QR Code
Proizvodna tehnologija: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Oblikovalski izziv: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Raziskave: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiracija: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Trajanje projekta: Launched in Korea in September 2021
Potek delovanja: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Člani ekipe: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Zasluge za slike: Visang Creative Design Lab, 20121