Delo Emotions Plakati avtorja Rui Ma je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Emotions Plakati

avtor/ica: Rui Ma

Naročnik: Rui Ma

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #129865

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Emotions Plakati

Kako bi izgledala čustva v vizualnem svetu? Ta serija plakatov z imenom Emotions predstavlja štiri različne vrste osnovnih čustev v vizualni obliki. Štiri čustva so veselje, jeza, žalost in strah. Oblikovalec je uporabil sodoben vizualni jezik, vključno z abstraktnimi ilustracijami, živahnimi barvami in dinamično tipografijo, da bi prikazal povezavo med čustvi in obrazno mimiko. V tem sistemu oblikovanja vsak vizualni jezik deluje kot samostojen dizajn. Hkrati vsi dizajni plakatov delujejo kot sistem.

Priznanje

O nagradi Železna nagrada A' Design Award

Emotions Plakati je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Emotions Plakati se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Emotions Plakati zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimenzije in embalaža: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Oznake: Graphic Design, Illustration, Posters, Visual Communication
Proizvodna tehnologija: The posters were created and designed with Adobe Illustrator and Photoshop.
Oblikovalski izziv: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Raziskave: The research of this project was based on information about the subject from the internet.
Inspiracija: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Trajanje projekta: 2021 Los Angeles
Potek delovanja: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Zasluge za slike: English font: Raoul Audouin & Velvetyne Type