Jalebi Blagovna identiteta – avtor Raageshwari Kandaswamy

Delo Jalebi Blagovna identiteta avtorja Raageshwari Kandaswamy je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Jalebi Blagovna identiteta

avtor/ica: Raageshwari Kandaswamy

Naročnik: MIT Institute of Design

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #126528

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Barve

Dizajn

O dizajnu Jalebi Blagovna identiteta

Jalebi je blagovna identiteta sodobne znamke sladoleda. Okusi sladoleda temeljijo na tradicionalnih indijskih sladicah. Vizualni slog se navezuje na ulične prodajalce, ki prodajajo sladkarije in slane prigrizke, zavite v časopisni papir. Logotip izhaja iz črke J in vrtinčaste oblike jalebija. Tipografija, barva in kontrast identiteti dajejo znan, a hkrati sodoben značaj. Identiteta je uporabljena na skodelicah, jedilnih listih, vrečkah in maskah za doslednost videza. Jedilni list je zgrajen iz plasti, pri čemer je sprednja plast prosojen list, ki izraža mešanje kultur.

Priznanje

O nagradi Železna nagrada A' Design Award

Jalebi Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Jalebi Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Jalebi Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimenzije in embalaža: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Oznake: Brand Identity, Logo, Identity Design, Ice cream
Proizvodna tehnologija: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Oblikovalski izziv: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Raziskave: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspiracija: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Trajanje projekta: The project started in September 15 as a part of college project and finished in October 3rd.
Potek delovanja: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.