PepsiCo Foundation Identitetni sistem – avtor Dennis Furniss

Delo PepsiCo Foundation Identitetni sistem avtorja Dennis Furniss je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

PepsiCo Foundation Identitetni sistem

avtor/ica: Dennis Furniss

Naročnik: PepsiCo International Mexico

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #122974

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Barve

Dizajn

O dizajnu PepsiCo Foundation Identitetni sistem

Fundacija PepsiCo je identitetni sistem, ustvarjen za neprofitno organizacijo, ki podpira skupnosti v Mehiki in Latinski Ameriki. Zasnova nadomešča korporativni vizualni jezik z bolj človeškim. Arhetipske oblike predstavljajo tri glavne stebre fundacije. V modularnem sistemu se te oblike združujejo in množijo ter tvorijo vzorce in teksture. Geometrijska pisava, živahna barvna paleta, fotografski slog in ilustracijski slog dopolnjujejo identiteto. Sistem je uporabljen v digitalni knjigi blagovne znamke ter na materialih za dogodke, kot so majice, torbe in kape.

Priznanje

O nagradi Srebrna nagrada A' Design Award

PepsiCo Foundation Identitetni sistem je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od PepsiCo Foundation Identitetni sistem se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. PepsiCo Foundation Identitetni sistem je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimenzije in embalaža: There are not packaging deliveries
Oznake: PepsiCo, Foundation, identity, system, strong, consistency
Proizvodna tehnologija: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Oblikovalski izziv: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Raziskave: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiracija: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Trajanje projekta: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Potek delovanja: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patenti: Copyrights: PepsiCo International Mexico
Člani ekipe: Innovation Design Center LATAM
Zasluge za slike: All Images: Design Innovation Center LATAM