Public Health Beyond Borders Vizualni identitetni program – avtor Yoske Mitsui

Delo Public Health Beyond Borders Vizualni identitetni program avtorja Yoske Mitsui je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2021

Public Health Beyond Borders Vizualni identitetni program

avtor/ica: Yoske Mitsui

Naročnik: Yoske Mitsui

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #121047

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Dizajn

O dizajnu Public Health Beyond Borders Vizualni identitetni program

Javno zdravje brez meja je vizualni identitetni program, ustvarjen za skupino študentov in profesorjev, ki se ukvarjajo z zdravstvenimi potrebami v partnerskih skupnostih. Znak uporablja pet barv. Zelena in modra odražata globalno usmerjenost, medtem ko rdeča, rumena in črna barva izhajajo iz izvora ustanovnega odseka na Univerzi v Marylandu. Krog v središču predstavlja enotnost in partnerstvo. Besedna znamka je usklajena s primarnimi tipografijami univerze. Logotip je preprost, prilagodljiv po velikosti in modularen, deluje pa tudi v eni barvi ter v različnih velikostih, tako v tiskanih kot digitalnih medijih.

Priznanje

O nagradi Železna nagrada A' Design Award

Public Health Beyond Borders Vizualni identitetni program je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Public Health Beyond Borders Vizualni identitetni program se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Public Health Beyond Borders Vizualni identitetni program zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimenzije in embalaža: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Oznake: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Proizvodna tehnologija: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiracija: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Trajanje projekta: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Potek delovanja: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.