Ben Su Blagovna identiteta restavracije – avtor Chao Feng

Delo Ben Su Blagovna identiteta restavracije avtorja Chao Feng je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2021

Ben Su Blagovna identiteta restavracije

avtor/ica: Chao Feng

Naročnik: MET Creative Brand

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #120278

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Ben Su Blagovna identiteta restavracije

Ben Su je blagovna identiteta, ustvarjena za restavracijo s kislo zeljno ribo. Identiteta temelji na osrednji lastnosti izdelka – nesnovni kulturni dediščini kislega zelja, ki je ročno izdelano in vloženo 280 dni brez konzervansov. Glavni plakat te prednosti izdelka predstavlja v neposredni vizualni obliki, z mehkimi krivuljami in močnim barvnim kontrastom za visoko prepoznavnost. Restavracija zavzema 260 kvadratnih metrov in vključuje razstavni prostor za kislo zelje na vhodu. Scenografija in rekviziti povezujejo vizualno identiteto z notranjim prostorom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ben Su Blagovna identiteta restavracije je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ben Su Blagovna identiteta restavracije se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ben Su Blagovna identiteta restavracije sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimenzije in embalaža: The project covers a total of 260 square meters.
Oznake: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Proizvodna tehnologija: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Oblikovalski izziv: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Raziskave: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspiracija: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Trajanje projekta: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Potek delovanja: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patenti: Copyrights belong to Pushui Zhang, 2020.
Člani ekipe: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Zasluge za slike: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.