Episode Zasnova doživetja blagovne znamke – avtor Plus X

Delo Episode Zasnova doživetja blagovne znamke avtorja Plus X je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2021

Episode Zasnova doživetja blagovne znamke

avtor/ica: Plus X

Naročnik: Sk D&d Episode

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #119730

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Episode Zasnova doživetja blagovne znamke

Episode je zasnova celostne podobe in doživetja blagovne znamke za platformo skupnostnega bivanja. Zasnova je osredotočena na uporabnika in ne na ponudnika ter daje prednost komunikaciji s stanovalci. Kvadrat v logotipu Episode predstavlja prostor, ki hrani raznolike zgodbe. Logotipi, barve, pisave in ključne vizualne podobe so uporabljeni na spletnih in fizičnih dotičnih točkah, vključno s stanovalskimi karticami in številkami sob. Sistem je prilagodljiv in ne fiksen, tako da lahko vsak stanovalec zasnovo dopolni s svojo osebno zgodbo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Episode Zasnova doživetja blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Episode Zasnova doživetja blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Episode Zasnova doživetja blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimenzije in embalaža: Digital Work
Oznake: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Proizvodna tehnologija: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Oblikovalski izziv: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Raziskave: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiracija: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Trajanje projekta: The project proceeded for 4 months in Seoul, South Korea.
Potek delovanja: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Člani ekipe: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum