Love Art Kampanja – avtor Daniel da Hora

Delo Love Art Kampanja avtorja Daniel da Hora je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2024

Love Art Kampanja

avtor/ica: Daniel da Hora

Naročnik: Dahlstedt Holding SL

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #119665

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Dizajn

O dizajnu Love Art Kampanja

V svoji začetni kampanji, Winghook se loteva drznega in umetniškega prizadevanja z namenom postaviti odmevno izjavo. Z natančno fuzijo digitalne manipulacije in umetniške reinterpretacije Winghook v svojo pripoved vključuje znana mojstrovska dela iz umetnostne zgodovine. S spretno manipulacijo kampanja izziva gledalce, da s preciznostjo in pozornostjo do podrobnosti prepoznajo neskladja. S sopostavljanjem znanih klasik z inovativnimi preobrati Winghook ne le vabi k premisleku, temveč tudi dokazuje svojo sposobnost varovanja integritete umetniških zakladov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Love Art Kampanja je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Love Art Kampanja se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Love Art Kampanja sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimenzije in embalaža: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Oznake: Art, Creative, Museum, Paintings
Proizvodna tehnologija: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Oblikovalski izziv: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Raziskave: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiracija: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Trajanje projekta: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Člani ekipe: Creative Director / Designer: Daniel da Hora
Zasluge za slike: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.