Three Emotions Blagovna identiteta – avtor Tsuyoshi Omori

Delo Three Emotions Blagovna identiteta avtorja Tsuyoshi Omori je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2021

Three Emotions Blagovna identiteta

avtor/ica: Tsuyoshi Omori

Naročnik: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Three Emotions Blagovna identiteta

Tri čustva je blagovna identiteta, ustvarjena za nepridobitno organizacijo na Japonskem. Organizacija si prizadeva, da bi sanatorije za Hansenovo bolezen uvrstili na Unescov seznam svetovne dediščine. Logotip združuje tri piktograme, ki izražajo trpljenje, žalost in upanje. Usta vsakega piktograma so oblikovana v obliko mostu, ki hkrati predstavlja črko H. Most se navezuje na resnični most, zgrajen na otoku, kjer stojita dva sanatorija. Plakati velikosti 594 krat 841 milimetrov so razstavljeni v vrtcih, otroških jaslih in bolnišnicah.

Priznanje

O nagradi Železna nagrada A' Design Award

Three Emotions Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Three Emotions Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Three Emotions Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimenzije in embalaža: Poster: Width 594mm x Height 841mm
Oznake: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Proizvodna tehnologija: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Oblikovalski izziv: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Raziskave: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiracija: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Trajanje projekta: This logo was released in May 2019, updated in April 2020.
Potek delovanja: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patenti: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Člani ekipe: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Zasluge za slike: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.