S6 Foundry Sistem Blagovne Znamke In Kampanja – avtor Paul Robb and Moira Bartoloni

Delo S6 Foundry Sistem Blagovne Znamke In Kampanja avtorja Paul Robb and Moira Bartoloni je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

SrebrnaTisk· 2021

S6 Foundry Sistem Blagovne Znamke In Kampanja

avtor/ica: Paul Robb and Moira Bartoloni

Naročnik: S6 Foundry

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Tisk

40,102

Potrjeni dobitnik nagrade

Preverite status nagrade za #115652

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu S6 Foundry Sistem Blagovne Znamke In Kampanja

Blagovna znamka S6 Foundry in njena kasnejša knjiga vzorcev tipov sta bila zasnovana tako, da ustvarita veselje do nove tipografije in pozicionirata vizualni jezik znamke. Svetla in vesela paleta toplih barv ter izrazit in presenetljiv jezik oblik ujame duha, spominjajoč se na tradicionalno pisavo zabavnega sejma iz leta 1900. Dizajni so bili razviti kot kalejdoskop oblik in elementov za ustvarjanje prave vizualne skladnosti etosa blagovnih znamk in nove smeri komercialnih pisav po meri.

Priznanje

O nagradi Srebrna nagrada A' Design Award

S6 Foundry Sistem Blagovne Znamke In Kampanja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od S6 Foundry Sistem Blagovne Znamke In Kampanja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. S6 Foundry Sistem Blagovne Znamke In Kampanja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimenzije in embalaža: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Oznake: Font design, Branding, Identity, Type design
Proizvodna tehnologija: Printed Lithographic CMYK using FSC papers.
Oblikovalski izziv: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Raziskave: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiracija: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Trajanje projekta: The project started in April 2020 and is an ongoing project.
Potek delovanja: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Člani ekipe: Paul Robb
Moira Bartoloni
Federica Simone
Zasluge za slike: Paul Robb