Zhuliguan Hote Hotelski Logotip – avtor Zhongxiang Zheng

Delo Zhuliguan Hote Hotelski Logotip avtorja Zhongxiang Zheng je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2021

Zhuliguan Hote Hotelski Logotip

avtor/ica: Zhongxiang Zheng

Naročnik: Zhongxiang Zheng

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

10,284

Potrjeni dobitnik nagrade

Preverite status nagrade za #114786

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Zhuliguan Hote Hotelski Logotip

Zhuliguan je tematski hotel, ki se osredotoča na kulturo bambusa. Vzorec je videti tako kot bambus in lastovke, zaradi česar ljudje pričakujejo začetek novega potovanja. Logo predstavlja razvoj iz nič v nekaj, kar izvira iz filozofskega taoizma. Njena sprememba nosi filozofijo tradicionalnega kitajskega taoizma "Iz Tao se rodi eden. Iz enega, dva; iz dveh, tri; iz treh, ustvarjeno vesolje", kar pomeni "Tao pot sledi naravi".

Priznanje

O nagradi Železna nagrada A' Design Award

Zhuliguan Hote Hotelski Logotip je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Zhuliguan Hote Hotelski Logotip se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Zhuliguan Hote Hotelski Logotip zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimenzije in embalaža: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Oznake: Brand , Research , Hotel , Logo , Culture
Proizvodna tehnologija: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Oblikovalski izziv: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Raziskave: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiracija: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Trajanje projekta: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Potek delovanja: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patenti: Trademark (2019) Zhongxiang Zheng
Zasluge za slike: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.