Action Means Everything Oglaševalski Plakat – avtor Hsiao-Wen Hu

Delo Action Means Everything Oglaševalski Plakat avtorja Hsiao-Wen Hu je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

Action Means Everything Oglaševalski Plakat

avtor/ica: Hsiao-Wen Hu

Naročnik: Hsiao-Wen Hu

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Action Means Everything Oglaševalski Plakat

Ta predlog kampanje zagovarja pomen dejanj pred praznimi obljubami, cilj je, da ljudje opazijo spremembe in opolnomočenje, ki jih prinaša aktivna udeležba. Gre za samoiniciativen projekt, ki oblikovalcu služi kot osebni opomin o pomembnosti ukrepanja, pa tudi kot odziv na družbena gibanja v tistem času.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Action Means Everything Oglaševalski Plakat je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Action Means Everything Oglaševalski Plakat se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Action Means Everything Oglaševalski Plakat je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Dimenzije in embalaža: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Oznake: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Proizvodna tehnologija: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Oblikovalski izziv: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiracija: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Potek delovanja: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

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